|
| 摘要: |
| 摘 要： 笔者从各品类在不同的渠道，不同的地区的发展分析了2016年-2018年的洗涤行业的发展情况。分
析表明中高端产品的占比在逐渐增加，创新性的高端产品受到年轻消费者的欢迎。消费者需求变化，
零售行业发展，相关技术的发展大大地促进了洗涤行业的往中高端发展。全价值链的创新成为整个
洗涤剂市场发展的推动力。
关键词： 洗涤剂行业；渠道；消费者变化；创新
中图分类号：TQ648 文献标识码：A 文章编号：1006-7264（2019）04-0005-04
DOI： 10.3969/j.issn.1006-7264.2019.04.002 |
| 关键词: |
| DOI： |
| 分类号: |
| 基金项目: |
|
| Innovation reshapes the future—the developing of China detergent industry in the future |
|
ZHANG Li-ping
|
| Abstract: |
| Innovation reshapes the future—the developing of China detergent
industry in the future
ZHANG Li-ping, HUANG Liang
(Guangzhou Liby Enterprise Group Co., Ltd., Guangzhou, Guangdong 510170, China)
Abstract: The developing of detergent industry from 2016 to 2018 was studied in different channel and different market. It showed that
middle and high end products got more market share and creative high end products were popular in young generation. The changing
of consumer demand and developing of retail channel, especially E-commence, which has accelerated detergent moving to higher end.
Innovation, throughout the value chain, is the main driving force of the new growth of detergent industry.
Key words: detergent industry; channel; consumer changing; innovation |
| Key words: |
