| 摘要: |
| 采用逐步回归分析法对5款不同卸妆产品的感官评价结果进行分析，建立了卸妆类产品对消费者喜爱度与11项感官评价指标的回归模型。结果显示，产品的清洁力、卸妆难易度、使用便捷性、刺激性、产品稠度、产品外观与消费者对产品的喜爱度有显著相关性，其中，产品清洁力、卸妆难易度、使用便捷性、产品外观均与喜爱度呈正相关，刺激性和产品稠度与喜爱度呈负相关。回归模型具有良好的拟合效果，能够较好的反馈消费者的需求和引导产品研发方向。 |
| 关键词: 卸妆产品 逐步回归分析法 感官评价 喜爱度 |
| DOI：10.13222/j.cnki.dc.2017.06.007 |
| 分类号: |
| 基金项目: |
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| Application of stepwise regression analytical method in sensory assessment of make-up removers |
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ZHANG Wan1,2
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1.OUSIA (Guangzhou) IND Co., Ltd.;2.Cosmetics & Personal Care Research & Innovation Center of Liby
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| Abstract: |
| The sensory evaluation results of five different make-up removers were analyzed by stepwise regression analysis. The regression model of the likability of consumers with eleven sensory evaluation indexes was established. The results indicated that there
was significant correlation between the consumers’ affection and the indexes of products such as the cleaning ability, the difficulty in removing makeup, the convenience to use, irritation, the consistence and the appearance. Among these indexes, the cleaning ability of products, the difficulty in removing makeup, the convenience to use and the product appearance were all positively correlated with likability, while irritation and the consistence of product were negatively correlated with likeability. The regression model was fitted well, which could guide the research and development of products and reflect the demand of consumers. |
| Key words: make-up remover stepwise regression analysis sensory evaluation likability |
